What is the first stage in Kotter's eight stages of change?

The initial stage in Kotter's eight stages of change focuses on creating a sense of urgency within the organization. This stage is critical because it lays the groundwork for successful change by fostering a compelling reason for why the change is necessary. By highlighting the challenges and opportunities that the change addresses, leaders can motivate employees to engage with the change process actively.

Creating urgency helps to overcome complacency that often exists in organizations, driving individuals to confront realities and recognize the need for transformation. It is essential to communicate clear and compelling reasons for change, so that everyone understands the stakes involved and is encouraged to participate actively in the change initiative.

This foundational phase sets the tone for the subsequent stages, as a strong sense of urgency is crucial for garnering support and commitment to the planned changes. Therefore, focusing on increasing urgency as the first step ensures that individuals throughout the organization are aligned and prepared to move forward with the necessary changes.