When collecting data for change, which approach is recommended?

Employing multiple methods for data collection is recommended because it allows for a more comprehensive understanding of the situation at hand. By integrating both qualitative and quantitative approaches, a richer dataset is created, which can reveal different dimensions of the organizational change process.

Quantitative methods can provide statistical insights and measurable outcomes, helping to identify trends and patterns. Meanwhile, qualitative methods can offer deeper contextual understanding, capturing the nuances of employee experiences, perceptions, and attitudes that numbers alone cannot convey.

This mixed-methods approach enhances the validity and reliability of the findings, as it mitigates the limitations inherent in using only one type of method. By accessing a variety of data sources, organizations can make informed decisions that take into account multiple perspectives, ultimately leading to more effective change management strategies.